Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Business Development Director

Cogent Analytics · Houston, TX

Our client is a well-established and growing provider of industrial services supporting manufacturing and production facilities across a broad regional footprint. They are known for delivering high-quality solutions, maintaining strong client partnerships, and operating with a consistent focus on safety, efficiency, and operational excellence.

As the organization continues to expand, our client is seeking a driven and strategic Business Development Director. This role will focus on identifying new business opportunities, strengthening key relationships, and driving revenue growth across priority markets. The ideal candidate will bring strong industrial services experience, a proactive approach to business development, and the ability to align sales strategy with overall company objectives.

Our client is a well-established and growing provider of industrial services supporting manufacturing and production facilities across a broad regional footprint. They are known for delivering high-quality solutions, maintaining strong client partnerships, and operating with a consistent focus on safety, efficiency, and operational excellence.

As the organization continues to expand, our client is seeking a driven and strategic Business Development Director. This role will focus on identifying new business opportunities, strengthening key relationships, and driving revenue growth across priority markets. The ideal candidate will bring strong industrial services experience, a proactive approach to business development, and the ability to align sales strategy with overall company objectives.

Key Responsibilities

New Business Development & Revenue Generation

  • Identify and develop new customer relationships across target industries
  • Execute outbound prospecting via phone, email, and in-person visits
  • Generate and qualify opportunities leading to RFQs and new accounts
  • Build a consistent pipeline of prototype, short-run, and repeat production work
  • Drive revenue growth and support capacity utilization goals
  • Sales Execution & Process Discipline

    • Execute a structured, repeatable sales process across the full pipeline
    • Maintain accurate and disciplined CRM activity tracking
    • Manage opportunities from prospecting through RFQ, quoting, and close
    • Follow up on all quotes to improve conversion rates
    • Meet or exceed activity and performance KPIs
    • Market Expansion & Diversification

      • Expand into new industries and reduce reliance on key accounts
      • Target OEMs, manufacturers, and repair/service organizations
      • Re-engage dormant and former customers
      • Develop subcontracting and partnership opportunities with complementary shops
      • Technical Collaboration & Opportunity Development

        • Partner with technical teams to understand capabilities and constraints
        • Position precision machining, short-run, and rapid-turn capabilities effectively
        • Maintain a solution-oriented approach to opportunity qualification
        • Coordinate internally to address technical gaps when needed
        • Sales Strategy & Positioning

          • Communicate core capabilities and value proposition clearly
          • Position the company as a responsive, high-value manufacturing partner
          • Leverage speed, capacity, and problem-solving as key differentiators
          • Team Integration & Growth

            • Align sales activity with leadership and operational capacity
            • Support future sales team development as the function scales
            • Contribute to a high-accountability, performance-driven culture
            • Internal Alignment & Improvement

              • Provide market and customer feedback to leadership
              • Identify opportunities to improve conversion, responsiveness, and experience
              • Ensure alignment between sales activity and production capability

Required

  • B2B business development experience in manufacturing, machining, or industrial sectors
  • Proven hunter with ability to generate new business independently
  • Experience with custom, short-run, or engineered solutions
  • Strong technical comprehension in a manufacturing environment
  • CRM and structured sales process experience
  • Strong communication and relationship-building skills
  • Highly accountable, self-directed, and results-driven
  • Preferred

    • CNC, precision machining, or job shop experience
    • Existing industrial/manufacturing relationships
    • Experience selling into OEMs or industrial service markets
    • RFQ-driven sales experience