Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Sales Development Representative

Cleo · Chicago, Illinois

 
At Cleo, we are not only passionate about helping our customers reach success, we are passionate about our team members.  We foster innovation in a thriving, high-velocity work environment.  Our team members are among the best and the brightest, working in an environment where strategy, technology, and marketing intersect to create amazing products.
 
We are looking for builders, innovators, and fast-trackers to join our talented marketing and sales team.  
 
As a Sales Development Representative, you will play a critical role in supporting the organization’s significant growth while identifying new opportunities for Cleo within prospective accounts. Reporting to Cleo’s Manager of Sales Development, you will be tasked with initiating sales cycles and developing millions of dollars in  pipeline for our Sales Team through strategic prospecting and outreach. You will become a Cleo product expert and develop the necessary skills to enjoy a future sales role here at Cleo. This role will require a high level of outbound activity and organization.
 
If you are looking for a career in high-tech / software sales (not just another boring job), then this is the right role for you. 

What You Will Be Doing

  •  Work in parallel with assigned Account Executive to identify and prospect in-
    market net new accounts
  • Generate new business opportunities through outbound campaign activities 
    including cold-calling, email, and social selling
  • Collaborate with Marketing to drive necessary content creation and any other
    collateral that will assist in breaking through list of targeted accounts
  • Continuously improve knowledge of products, industry trends, and sales 
    techniques to enhance sales development skills
  • Thoroughly qualify prospects to ensure there is a good fit between Cleo and 
    prospective accounts
  • Inspire prospects and create a sense of urgency through clear articulation of 
    Cleo’s value proposition and pain based selling
  • Consistently achieve or exceed monthly opportunity targets
  • Attains monthly outbound activity expectations for dials, emails, and total 
    touches against targeted accounts
  • Effectively craft tailored messaging for specific accounts based on digital 
    activity identified across multiple platforms
  • Become proficient in using some of the best sales tools within the industry 
    like sales engagement / nurturing platforms, buying intent (AI) data, and
    account-based orchestration.  
  • Be part of one of the best on-the-job SaaS sales training programs in the 
    industry 

Your Qualifications

  • Have received a bachelor's degree
  • At least one year of related sales experience, demonstrating ability to thrive 
    in hunter-like sales role
  • Effective verbal and written communication skills
  • Focus on the positive and strive for continual improvement
  • Be results oriented and driven to carve out a career path within the field of 
    sales
  • Display a strong interest in supply chain trends and technology
  • Collaborate and operate well in a fast-paced, team-oriented environment
  • Be a quick learner with the ability to solve complex problems
  • Adhere to a strong work ethic and maintain a positive outlook
  • Enjoy learning about the IT /Software industry
  • Local candidates only - This role is On-site

 

A few things we have to offer: 

  • $60,000 annual salary + commission opportunity 
  • Great Healthcare + Dental + Vision
  • Flexible PTO
  • Culture of support, encouraging Life-Work balance
  • 401k match
  • FSA and HSA options
  • Employee Assistance Program
  • Paid Parental Leave
  • Representing a company with 4,000+ clients and a 99% retention rate
  • Accelerated title and salary growth potential 
  • A fun and energetic work environment that makes you excited to go to work every day

We use artificial intelligence (AI) tools to assist in certain stages of our recruitment process, such as resume screening and candidate matching. These tools are designed to support fair and consistent evaluations. If you have questions about this process or would like to request an alternative assessment method, please contact us at [email protected].

Cleo Communications US, LLC is an equal opportunity/affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.