Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Associate, Community Management

Dxacirca · Detroit, Michigan, United States

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Associate, Community Management

Have you ever been accused of being Extremely Online? Do you obsessively read about social media trends, scroll through Instagram and TikTok nonstop and have a media diet that could best be described as eclectic, diverse, maybe even chaotic? Are you curious about all things media and meme culture? Do you use LinkedIn unironically and understand the value of social as a part of a comprehensive integrated media approach?

We’re seeking an Associate, Community Manager, to join our team in Detroit. This motivated collaborator will bring their ✨passion✨ for all things social to our high-performance, collaborative team. S/he operates efficiently within a group, executes assigned tasks independently, and can handle multiple projects/clients at a time.

This individual will be responsible for supporting our client’s social business. Primary day-to-day responsibilities include monitoring owned social pages and on-going community engagement and management. Tangentially, the candidate is required to conduct social media research and participate in creative brainstorms for social content.

RESPONSIBILITIES:

  • Community Management: monitoring of owned social channels using social media tools to assign, and appropriately evaluate engagements from community, including Brand partnership and influencer engagements
  • Remain current on cultural trends and technology while looking for opportunities to incorporate the Brand into conversations
  • Identify and escalate trending social topics or content to account and strategy teams
  • Be willing to learn and identify areas of opportunity within unique audiences and across the automotive space within social platforms and the digital landscape
  • Liaison between a cross-functional project team, which includes Strategy, Influencer, Paid Media, and Analytics  
  • Escalate potential crises or negative sentiment to internal teams
  • Conduct social media research
  • Participate in agency brainstorms
  • Post content across social media platforms

QUALIFICATIONS:

  • Bachelor's Degree
  • 0-2 years related professional experience
  • Solid writing skills
  • Storytelling aptitude
  • Strong analytical skills
  • Knowledge in Digital Marketing/Social Media Management
  • Experience working on teams or with project managers and adhering to deadlines
  • Strong oral and written communication skills
  • Proficient with Microsoft Office

ADDITIONAL QUALIFICATIONS:

  • Be a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team
  • Willingness to learn the automotive industry; and specific audiences within including luxury, truck, and EV audiences
  • Have excellent organization and time management skills
  • Have a passion and experience for social media and stay ahead of the curve on industry developments 
  • Have very strong written and verbal communications skills
  • Must feel comfortable learning new systems and tools
  • Avid social user and/or community management experience
  • Experience activating paid media campaigns a plus
  • Ability to effectively manage multiple tasks concurrently
  • Ability to assign priorities and meet due dates 

Skills/Platforms:

  • Microsoft Office (experience supporting the development of presentations)
  • Social media platforms and community management tools including but not limited to Meta, TikTok, YouTube, LinkedIn, Reddit, Khoros, Opal

Salary range: $50,000 USD - $55,000 USD 

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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