Check Your Resume Before You Apply

Most employers use software (an ATS) to read and rank resumes. See your score and fix it. Free, no signup to check.

Carrotfertility
VP, Small Business Sales
Remote

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How it works

Key Takeaways

  • Automated hiring systems can screen or route resumes before human review; ResumeGeni treats ATS scoring as parser-readiness triage, not a hiring prediction (Harvard Business School & Accenture).
  • The most common ATS-readiness problems are missing keywords, incompatible formatting, incomplete fields, and incorrect file types
  • ResumeGeni scores parseability, structure, contact fields, content completeness, skills, and keyword signals, then explains the evidence behind the score

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then use that data in search, review, and matching workflows. Parsing gaps can make a qualified candidate harder to evaluate.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword signalsJob-specific terms, skills, certificationsKeyword overlap can affect recruiter search visibility and resume-review workflows
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence extraction means important fields may need manual review

What ResumeGeni Checks Before Keyword Matching

Keyword matching only helps after the resume can be read cleanly. ResumeGeni starts with parser-readiness signals before it evaluates wording, skills, and role fit.

  • Readable text: whether the uploaded file exposes selectable text instead of only a scanned image.
  • Standard resume structure: whether contact, summary, work experience, education, and skills sections are easy to identify.
  • Field extraction: whether names, email addresses, phone numbers, employers, titles, dates, degrees, and skills can be mapped into stable fields.
  • Format risk: whether tables, columns, text boxes, decorative icons, headers, footers, or unusual bullets could interrupt parsing.
  • Evidence quality: whether experience bullets include scope, tools, metrics, and outcomes rather than generic duty lists.
  • Keyword coverage: whether relevant tools, certifications, industry terms, and role-specific phrases appear naturally in the resume.

What Your ATS Score Means

The score is a diagnostic signal, not a hiring guarantee. A high score means ResumeGeni can extract and evaluate the resume with fewer warnings. A low score means the resume likely needs structural fixes before keyword tuning matters.

Score RangeReadBest Next Action
90-100Strong parser readiness with few visible gapsTailor keywords and achievements to the target role
75-89Generally readable, but some sections or evidence may be weakFix warnings, add measurable achievements, and tighten skills
60-74Important content may be missing, vague, or hard to mapRepair structure before rewriting bullets
Below 60Parsing or completeness issues are likely holding the resume backMove to a cleaner format and rebuild core sections first

What To Fix First

Start with problems that prevent a system or recruiter from reading the resume. Save small wording changes for after the structure is clean.

PriorityFixReason
1Use a text-based PDF, DOCX, or plain text resumeImage-only files and corrupted exports cannot be reliably parsed
2Use one column and standard headingsPredictable structure improves section and field detection
3Put contact information in the body, not only the headerSome parsers ignore header and footer regions
4Replace vague duties with quantified achievementsSpecific outcomes help both recruiter review and scoring evidence
5Mirror role language truthfullyRelevant keywords help search and review without keyword stuffing

How To Use the Score Without Overfitting

The best use of an ATS score is triage. Fix problems that make the resume hard to parse or hard to evaluate, then stop when the document is clear. Do not chase a perfect score by adding keywords you cannot defend in an interview or by turning every bullet into a list of tools.

Checker signalGood correctionCorrection to avoid
Low parse confidenceMove to a single-column layout, standard headings, and selectable text.Adding more keywords before the resume can be read cleanly.
Weak evidence bulletsRewrite duties into scope, action, tool, and measurable outcome.Inflating impact numbers or copying sample bullets that do not match your work.
Missing role termsAdd truthful tools, certifications, patient loads, stack details, or workflows from your experience.Keyword stuffing a skills section with technologies you have not used.
Thin company fitCompare the resume with the target role and company application guide before applying.Submitting the same generic version to every employer.

Methodology And Limits

ResumeGeni checks format, extraction, content completeness, and keyword signals from the uploaded resume. It does not certify that every employer ATS will parse the file the same way, and it does not predict whether a recruiter will interview you.

For the scoring rubric, privacy notes, and limitations, read the ATS Resume Checker Methodology. For the broader source map behind ResumeGeni guidance, use the research hub and dated research data dashboard. For application context, use the exact company application guide or role guide that matches the job.

What the Checker Can Diagnose

Treat the ATS resume checker as a document-readiness diagnostic, not a hiring prediction. A useful check should tell you whether the resume text can be extracted, whether the major sections are recognizable, whether contact fields are present, whether bullets contain evidence, and whether role language appears naturally enough for a reviewer to understand the match.

Diagnostic areaWhat ResumeGeni looks forBest correction
Text extractionSelectable text, readable file structure, and parser confidence.Use a text-based PDF, DOCX, or pasted text version before changing wording.
Section recognitionStandard headings for contact, summary, experience, education, skills, projects, and certifications.Rename creative headings to conventional resume sections and keep content in the document body.
Evidence qualityBullets with scope, action, tools, and measurable outcomes rather than generic duties.Rewrite the most recent role first, then work backward through older experience.
Role alignmentTruthful keywords, credentials, systems, technologies, and responsibilities that match the target role.Compare the resume with a role guide and a real posting before adding or removing terms.

Pair the Score With a Role Guide

An ATS score is the starting point. After the resume is readable, compare it with the role you are targeting so your skills, bullets, and keywords match the actual posting without keyword stuffing.

Resume pathUse this guide when the checker flagsBest next page
ClinicalMissing license, certification, patient-load, unit, EHR, or care-outcome evidenceRN resume guide
TechnicalThin stack detail, unclear shipped features, missing testing, deployment, or performance evidenceFull-stack developer resume guide or Android developer resume guide
PortfolioCase studies, client scope, shipped work, project outcomes, or collaboration signals are too vagueProduct designer resume guide or Freelancer resume guide
People operationsHRIS, compliance, hiring, retention, employee-relations, or policy examples are missingHuman resources manager resume guide

Where This Checker Fits in the Application Path

Use the checker as a diagnostic gate between drafting and applying. It is strongest when the next action is specific: fix parsing risks, rewrite vague bullets, add missing role evidence, or compare the resume against a real posting. It is weaker when treated as a hiring predictor or a substitute for role judgment.

Signal from the checkerBest next pageReason
Formatting or parsing warningsATS compatibility methodologyReview the scoring categories and limits before changing the file structure.
Weak or generic experience bulletsResume guides by job titleFind role-specific examples and replace duties with evidence, scope, and outcomes.
Missing tools, systems, or certificationsSkills guides by job titleCheck which skills belong in the resume and which should appear only when truthful.
Company-specific application concernsCompany application guidesCompare employer context, ATS signals, and open-role language before final tailoring.

Sources Used For This Checker

ResumeGeni's checker combines product analysis with public resume-writing, occupational, and structured-data references. These sources inform parser-readiness guidance; they do not certify that any employer or ATS vendor will score a resume the same way.

Frequently Asked Questions

Is ResumeGeni free?
Yes. ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is parsed into structured fields such as contact information, experience, education, and skills. The score reflects how cleanly ResumeGeni can extract those fields plus format, content, and keyword signals.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

Preferred ATS Checker Resource Spine

Built by ResumeGeni. Methodology, sources, and limitations are documented above. Last updated .

VP, Small Business Sales

Carrotfertility · Remote

Full-time United States (Remote)

About Carrot:

Carrot is a global, comprehensive fertility and family care platform, supporting members and their families through many of life's most memorable moments. Trusted by many of the world’s leading multinational employers, health plans, and health systems, Carrot’s proven clinical program delivers exceptional outcomes and experiences for members and industry-leading cost-savings for employers. Its award-winning products serve all populations, from preconception care through pregnancy, IVF, male factor infertility, adoption, gestational carrier care, and menopause. Carrot offers localized support in over 170 countries and 25 languages. With a comprehensive program that prioritizes clinical excellence and human-centered care, Carrot supports members and their families through many of the most meaningful moments of their lives. Learn more at get-carrot.com.

About Role:

The VP of Small Business Sales will lead Carrot’s SMB sales organization, owning strategy, execution, and team performance for a high-growth segment of the business. This is an opportunity to shape and scale a sales team within a rapidly growing health technology company with a mission to provide equitable fertility and family-forming care while helping employers manage healthcare costs.

Carrot’s sales team partners with fully insured and self-funded employers to design customized fertility and family-forming benefit programs. In this role, you will lead a team of SMB sales representatives, support strategic deal execution, and partner cross-functionally with Sales, Marketing, Product, Customer Success, and Revenue Operations to strengthen go-to-market strategy, improve sales effectiveness, and inform product and service priorities based on market feedback.

Key Responsibilities

  • Develop and execute the SMB sales strategy to meet or exceed quarterly and annual revenue goals.
  • Lead, coach, and develop a team of SMB sales representatives, fostering a culture of accountability, strong performance, and continuous improvement.
  • Establish clear goals, operating rhythms, and performance expectations aligned to defined KPIs.
  • Participate in key customer and prospect conversations, including executive-level discussions with HR, Benefits, Finance, and C-suite stakeholders.
  • Accurately forecast revenue performance, pipeline health, and deal progression to the Chief Growth Officer and broader sales leadership team.
  • Conduct regular 1:1s, pipeline reviews, deal strategy sessions, and team meetings to support rep development and business outcomes.
  • Partner closely with Sales leadership, Revenue Operations, Marketing, and Customer Success to identify obstacles, improve processes, and share strategies and learnings.
  • Provide market feedback to internal teams to help shape product priorities, service offerings, messaging, and value propositions.
  • Build strong relationships with brokers, consultants, and other external partners that influence employer benefit decisions.

The Team

The VP of Small Business Sales will oversee a team of approximately 8–10 SMB sales representatives. This position reports to the Chief Growth Officer. This role will partner closely with the Chief Growth Officer and other Sales leaders to define performance goals, monitor progress, and develop strategies that support continued growth within the SMB segment.

Minimum Qualifications

  • 8–10+ years of sales experience, including meaningful experience in sales leadership.
  • Proven experience leading and developing high-performing sales teams.
  • Experience selling multi-million-dollar contracts or leading teams responsible for complex revenue targets.
  • Demonstrated success building, negotiating, and closing deals across multiple levels of an organization.
  • Experience selling into HR, Benefits, People, Finance, and/or Healthcare leadership teams.
  • Experience working with health benefits brokers, consultants, or channel partners.
  • Comfort engaging with and selling to C-suite and senior executive stakeholders.
  • Strong ability to forecast revenue, assess pipeline health, and use data to drive sales execution.
  • Proven ability to partner cross-functionally to resolve business obstacles and improve go-to-market effectiveness.

Preferred Qualifications

  • Experience selling employer-sponsored healthcare, benefits, fertility, family-forming, or digital health solutions.
  • Experience scaling or transforming a sales segment within a high-growth company.
  • Familiarity with both fully insured and self-funded employer benefit models.

 

Compensation: 

Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. The starting base salary for this position will range from $185,000-$200,000. Actual compensation may vary from posted base salary depending on your confirmed job-related skills and experience.

 

Fraud and Security Notice: Please note that all communication regarding job opportunities at Carrot will come exclusively from an @get-carrot.com email address. If you receive messages from any other domain, please disregard them and report the incident to: [email protected]

Why Carrot?

Carrot has received national and international recognition for its pioneering work, including Fast Company's Most Innovative Companies and World Changing Ideas, Inc. Power Partners, and Modern Healthcare’s Innovators. Carrot’s global workforce has been acknowledged with several accolades, including Fortune’s Best Workplaces in Healthcare, Great Place to Work, and Age-Friendly Employer certifications. Carrot is regularly featured in media reporting on issues related to the future of work, women in leadership, and healthcare innovation, including MSNBC, The Economist, Bloomberg, The Wall Street Journal, CNBC, National Public Radio, Harvard Business Review, and more. Learn more at carrotfertility.com.