Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

General Manager - Head of Attraction

Camp · Chicago, IL

What is the Role?

We’re looking for a dynamic full-time General Manager to serve as Head of Attraction for our store located in Chicago (Lincoln Park)!  This is more than a retail leadership role—you will act as the CEO of your business, owning the P&L and driving revenue through innovative programming, local marketing, and an extraordinary in-store experience. You’ll build a high-performing team and foster a loyal community of families who keep coming back for more.

What You’ll Do at CAMP

Drive the Business

  • Take full ownership of your store’s profit & loss (P&L), optimizing revenue while managing labor and operational efficiency.
  • Set and execute a local strategy that maximizes sales across ticketed experiences, merchandise, and in-store activities.
  • Develop local programming and events that align with major cultural moments, holidays, and community interests to drive revenue, increase foot traffic and repeat visits.
  • Implement guerrilla marketing, local partnerships, and community-building initiatives to grow brand awareness and bring new families into CAMP.
  • Implement selling strategies to increase conversion and attach rates (getting guests to add more experiences and products to their visit).

Manage Operations & Maximize Performance

  • Oversee scheduling, inventory management, safety, compliance, and facility upkeep to ensure seamless day-to-day operations.
  • Ensure product selection and displays align with premium visual standards, customer demand and seasonal trends.
  • Own recruitment, training, and development to build a team that delivers on both sales and guest experience goals.
  • Ensure top-tier guest satisfaction, measured through ratings, feedback, repeat visits and referral rates.
  • Drive exceptional customer service by ensuring every team member is meeting their individual sales goals and connecting authentically with guests.

KPIs That Define Success in This Role

Your success as Head of Attraction will be measured by key performance indicators, including:

  • Walk-in ticket sales (conversion of foot traffic into paid experiences)
  • Merchandise attach rate (how many guests also purchase products)
  • Activity & program sales (engagement in in-store experiences)
  • Guest ratings, return visits & referral rates (customer satisfaction and word-of-mouth growth)
  • Labor efficiency & EBITDA (profitability and operational effectiveness)
  • Team performance on individual sales goals (your team’s ability to achieve their individual sales goals) 

Performance-Based Incentives & Bonus Structure

  • Quarterly performance bonuses based on achieving your store’s profitability plan and guest satisfaction targets.
  • Team-based rewards when store KPIs are met, ensuring alignment on collective success.

What You’ll Bring to CAMP

  • Entrepreneurial mindset—you run this business like it’s your own.
  • Proven track record of leading a high-performing team in a customer-centric, experiential retail environment.
  • 6+ years of store leadership experience, with a history of driving revenue, managing P&L, and executing successful events or programs.
  • Ability to work a flexible schedule, including evenings, weekends, and holidays.
  • Passion for engaging children and families in creative, memorable experiences.
  • Strong skills in people management, sales coaching, and local marketing.
  • Ability to adapt, problem-solve, and thrive in a fast-paced, evolving environment.

What are the physical demands?

  • Must be able to perform duties with or without reasonable accommodations
  • Ability to stock merchandise from store receiving to shelving; ability to place product, weighing up to 45 pounds, on shelving at various heights, go up and down a ladder
  • Regularly required to sit, stand, bend, reach, push, pull, lift, carry and walk about the store
  • Ability to safely operate manual and electrical equipment

CAMP’s Commitment to Health & Wellbeing:

We offer a variety of options that are designed to fit the needs of you and your family.

  • Medical Coverage & Pharmacy Benefits including virtual doctor visits
  • Dental & Vision Coverage
  • Gym Reimbursement
  • Health Care Flexible Spending Account (FSA)
  • Dependent Care Flexible Spending Account (FSA)
  • Life & AD&D Insurance
  • Long Term Disability
  • Mass Transit & Commuter Parking Programs
  • Benefits Concierge: a team of dedicated and experienced employee benefits advocates who are ready to help you and your family with questions
  • Employee Assistance Program: offers support around Education, Legal and Financial Planning, Career Development, Lifestyle and Fitness Management, Mental Health and Dependent Care
  • 20% off all merchandise at CAMP’s retail stores