Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Bilingual Retail Representative

Cafortune · Salinas, CA

Overview of the Role

The Bilingual Retail Representative will properly manage their assigned territory by completing store visits, surveys, and tasks. They will have the ability to take pictures and complete reporting requirements with the technology provided. Must have reliable transportation and a cell phone that is no older than 5 years. This position will require merchandising, and the ability to repeatedly bend and lift up to 50 pounds.

  • Location: Salinas, CA  (within a 25 mile radius)
  • This position is Part-time, 24 / hours a week, 3days a week
  • Compensation: $22 hourly
  • Bilingual in Spanish and English is a must.
  • You will be responsible for selling, merchandising, gaining/maintaining distribution within a variety of accounts.
  • Ensure our clients' products are well stocked and order if product is not in stock or low.
  • This position requires consistent use of mobile apps for reporting, photo uploads, task completion, and communication.
  • This position requires you to switch between tasks such as stocking, reporting, and communicating with store teams throughout the day
  • You must be able to lift, bend/stoop for extended periods of time.
  • This is a position where you work independently, follow directions, and have excellent communication skills.

Perks

  • Fuel stipends - $32/ day
  • Communication stipends - $2.50/ day
  • 401k with company match
  • PTO and Sick days

 What You’ll Do at C.A. Fortune - DirecToHispanic

  • Retail work will entail (but not limited to) ordering product, working product to shelves from new orders, etc.   
  • Conduct audits and merchandising in area grocery stores
  • Drive to various retail locations
  • Verify that our clients' products are accurately represented on store shelves
  • Report findings and data to management through downloaded app
  • Maintain a safe working environment while working in the stores 
  • Adhere to attendance and dress code guidelines 
  • Must be able to perform physical activities, i.e., frequent standing, walking, bending, squatting, lifting, etc. Must be able to lift up to 50 pounds 
  • Comply with any additional guidelines established by the Store Team 
  • Attend client kick off video calls
  • Serve as a Brand Ambassador by building and cultivating relationships with store and department managers.
  • Monitor sales volume and inventory levels.
  • Present and create awareness with store management about approved deals from corporate.
  • Encourage stores to order more products and accept the orders.
  • Support promotional activities by negotiating/building displays to ensure product is available for consumers.
  • Place in-store promotional materials; neck-hangers, aisle stoppers, danglers, coupons, samples etc.
  • Rotate products and assist with new item cut-ins.
  • Monitor and ensure the approved schematic layout and planogram.
  • Take pictures of products, displays and competitive sets.
  • Complete daily and weekly reports as instructed.
  • Execute special promotional campaigns and resets as directed.
  • Additional activities as requested by company management.

What You Should Bring to the Table

  • High School Diploma or GED
  • Reliable transportation
  • Valid Driver License
  • Proof of Automobile insurance
  • Reliable phone (no older than 5 years) service and internet service for daily communication.
  • Required to drive to stores in assigned territory to complete retail task & audits at local grocery retailer.