Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Sales Representative - Dublin

Butternutbox · Dublin

Remote (Republic of Ireland)

Fresh Food, Happy Dogs.

We believe dogs deserve the healthiest, most natural and tastiest meals - with none of the nasties. That’s why we make FRESHly prepared food, cooked just like you would at home and delivered direct to our customers in perfect portions. As a B-Corp certified company, you’re joining a sustainable business that genuinely cares about our people, our products and our impact on the planet. Our goal is simple: to help dogs live healthier, happier, and longer lives, while leaving humans smiling after every interaction.

We’ve come a long way since our co-founders (Kev & Dave), hand delivered the very first Butternut Box. Today, we feed hundreds of thousands of hungry dogs across the UK and Europe - but we won’t stop until we’re feeding dogs everywhere. To get there, we need a team of brilliant people who share that ambition to come and work for us. 


🐾 The job: 

Are you a fun, vibrant, dog lover and want to earn £45,000+ per Annum Realistic OTE? This could be the perfect role for you! We are looking for tenacious, animal-loving sales representatives to join our high performing sales team.

This is an excellent opportunity to earn uncapped commission whilst helping pet pawrents discover food that makes their cats and dogs thrive! We offer a genuinely supportive working environment and want driven individuals who match our passion and ethos. Top performers in the role are currently earning £85,000+ Per Annum.

The best part? This is a 32-hour contracted role across 16 days per month (4 days a week) — giving you more time for life, while still building a brilliant, high-earning career.

In this role, you'll represent Butternut Box at face-to-face selling opportunities across Dublin and surrounding areas. Activations include shopping centres, food festivals, county shows, Christmas markets, exhibitions, dog shows and more.

  • You’ll be attending events selling Butternut Box across the region, stopping potential customers and pitching our offering to them
  • The majority of locations will be within 90 minutes of Dublin. Any travel outside of 1 hour, mileage will be paid. Any travel 2 hours+, accommodation will be provided
  • At times, you will be required to set up & break down our Butternut Box selling stand

👀 What we're looking for: 

  • Full clean Driving licence and car is required
  • Must be based a commutable distance from Dublin.
  • Must have customer-facing experience & be looking for a career in sales - face to face selling experience is highly valued
  • Must be 18 years old or older
  • Hardworking and driven by sales
  • Confident in large spaces and big crowds
  • Have amazing interpersonal skills
  • You’re a huge dog lover, of course!

⏳ The interview process:

  1. Initial call with your dedicated Talent Acquisition Partner, carried out remotely. 
  2. Sometimes the process will include a sales pitch of some kind. 
  3. Sales interview, usually carried out in person. 

We usually expect our interview process to take 1-3 weeks, end to end. 


🙌 Our benefits:

  • 25 days holiday (plus 8 bank holidays) and an additional day for every year of service up to 5 years
  • 5 additional, paid 'paws' days off per year dedicated to your learning, development or personal wellbeing. Hit pause when you need it most
  • £250 personal learning & development budget to sharpen your skills
  • A significant discount on our Fresh food, to keep your own dogs as healthy as our customers
  • Enhanced parental leave
  • Flexible core working hours
  • Cycle to work scheme
  • Pension with NEST
  • Private Medical Insurance with Vitality
  • Private Dental Insurance with Bupa
  • Paid time off for fertility treatments and pregnancy loss
  • Paid sabbaticals for squad members with 5 or more years service at Butternut
  • Discounted gym access through MyGymDiscounts
  • Lots of office dogs (Ajax, Peggy, Chief, Louis, Hansen, Winnie and many more….)

💡 Important things to note:

  • We recommend getting your application in as soon as possible. We reserve the right to close the role early. 
  • We’re a small (but mighty!) recruitment team. We aim to respond to everyone personally, but if we’re flooded with brilliant applications, we may need to close the role early. We appreciate your patience while we review applications. 

  • For this specific role, we’re unable to offer visa sponsorship, so you’ll need the right to work in the UK.


❗️We believe in a seat at the table for everyone. 

Butternut Box is an equal opportunity employer. We believe that to make the best food for all dogs, we need a team that represents all humans. We celebrate different nationalities, backgrounds, experiences and perspectives. We are specifically committed to increasing representation from underrepresented groups. We want a strong, diverse team built from different identities and lived experiences. We’re not perfect, but we are dedicated to the ongoing work of building an inclusive, supportive place where you can do the best work of your career.