Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Senior Sales Engineer

Branch · Remote, US

About us:

Branch is on a mission to empower workers with financial freedom. We do this by helping companies accelerate payments and providing working Americans with accessible, free financial services. We’re committed to building and delivering more inclusive, transparent, and frictionless financial products.

Our goal of empowerment extends to our own employees, too. Have a great idea? Share it today and it might just get implemented tomorrow. As a member of our team, your voice and creativity matter—and they can directly impact our products, company, and culture. 

We not only focus on attracting great talent from across the country, but also on building teams that help that talent thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together.

Come join our team as we develop new ways to improve the lives of working Americans.

About the role:

We’re looking for a Senior Sales Engineer who will manage all technical aspects of the sales cycle and also act as a liaison between our Sales, Product, Security, Professional Services teams. This individual will be a pivotal member of our sales team, acting as a thought partner and co-pilot for our Account Executives throughout the sales cycle.

Responsibilities include, but are not limited to:

  • Be a trusted advisor. You'll go beyond surface-level conversations to understand customer’s technical needs, systems, and roadblocks. You'll then craft a tailored solution that addresses their specific pain points.
  • Bring our product to life. You'll be the expert on our entire product suite, especially our APIs and integration capabilities. You'll build and deliver customized, high-impact product demos that prove our value.
  • Bridge the gap between us and our clients. You'll be the main technical point of contact for our customers, building strong relationships with everyone from developers and product managers to C-level executives. You’ll answer the tough questions and make sure the technical details are aligned.
  • Work cross-functionally. You'll work closely with our Product and Engineering teams, giving them crucial feedback from the field to help shape our product roadmap. Your insights will directly influence what we build next.
  • Level up the GTM team. You'll create content that helps the entire sales team, and you’ll share your knowledge to help mentor and guide your peers.

Qualifications (required):

  • At least 5 years of experience in a sales engineering, solutions architect, or similar pre-sales role, specifically with enterprise clients
  • Strong grasp of APIs, webhooks, and app-based integrations
  • Natural problem solving abilities. You can think on your feet, break down complex technical issues, and communicate them simply to both technical and non-technical audiences
  • Passion for building relationships and can earn the trust of a diverse group of stakeholders
  • Proven track record of managing complex deals with minimal supervision
  • Self-motivation and a love of the freedom to execute your strategy
  • Experience working with (and winning) large enterprise RFPs
  • Goal-oriented, and energized by the prospect of winning big deals

Qualifications (preferred):

  • Previous experience in FinTech, embedded finance, or payments infrastructure
  • Experience selling into or working with gig marketplaces or vertical SaaS platforms
  • Understands cybersecurity issues and risks
  • Proficiency in at least one modern programming language (e.g., Python, JavaScript, Java, C#)
  • Familiarity with risk, regulatory, and compliance considerations in financial services

Compensation:

The base salary range for this role is $130-150k. This range excludes commission / bonus.

The salary range displayed reflects an average base salary range for the position across all the U.S. The base salary offered to an applicant could be higher or lower based on each applicant's specific skill set, depth of experience, relevant education or training, etc. 

Location:

This position is classified as REMOTE within the United States of America.

We are unable to hire candidates located outside of the domestic U.S.

Benefits: 

  • Market-leading medical, dental, and vision insurance 
  • Stock options
  • Free Premium-Tier Origin Financial Wellness subscription
  • Monthly home-office stipend
  • 401k (TransAmerica)
  • 12-weeks paid parental leave for birthing and non-birthing parents
  • Flexible time off + sick and safe time
  • 11 paid company holidays

Working at Branch

A remote-first company with employees located throughout the U.S., Branch emphasizes transparency, accountability, and trust to create a collaborative environment where our product, engineering, marketing, customer support, customer success, and sales teams can all thrive together.  Learn more about what we do in this video!

Our collaborative spirit has helped us become an award-winning FinTech company, with Branch’s innovation and workplace recognized across industries. Branch has been honored by Inc., the Webby Awards, Benzinga FinTech Awards, FinTech Breakthrough Awards, Top Workplaces USA, Great Places to Work, and EY Entrepreneur of the Year, Heartland, among others.  

Learn more about our culture, approach, technology, and people here: https://www.branchapp.com/about

 

Branch is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Must be currently authorized to work in the USA without sponsorship or transfer.

No third-parties, please.

View how Branch collects your personal data here.