Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Sales Development Representative

Branch · Tampa, FL (Hybrid)

About us:

Branch is on a mission to empower workers with financial freedom. We do this by helping companies accelerate payments and providing working Americans with accessible, free financial services. We’re committed to building and delivering more inclusive, transparent, and frictionless financial products.

Our goal of empowerment extends to our own employees, too. Have a great idea? Share it today and it might just get implemented tomorrow. As a member of our team, your voice and creativity matter—and they can directly impact our products, company, and culture. 

We not only focus on attracting great talent from across the country, but also on building teams that help that talent thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together.

Come join our team as we develop new ways to improve the lives of working Americans.

About the role:

We are looking for a Sales Development Representative to join the Branch sales team. This individual will work directly with our team of account executives to plan and execute on outbound B2B sales strategy to create and drive sales pipeline across various markets. Additionally, you will collaborate with marketing to provide field feedback and assist with campaign follow-up and inbound lead nurturing. The ideal candidate excels at communication and is both competitive and collaborative. A persistent mindset, openness to feedback, and the ability to thrive in a fast-paced environment are necessary for success in this role. Please note - this is a hybrid role, with on-site time in our Tampa office expected each week.

Responsibilities include, but are not limited to:

  • Conduct outbound campaigns and generate qualified leads 
  • A/B testing to provide insights to overall campaign success and conversion 
  • Schedule demos for sales team with qualified leads 
  • Maintain a complete, accurate, up-to-date sales pipeline and forecast 
  • Keeps management informed through activity reports, such as daily call reports, and weekly work plans to achieve monthly goals 
  • Meet and exceed monthly targets and quotas for opportunity generation 
  • Recommend changes in products, service, and policy by identifying client needs and by staying current with industry trends 
  • Develop strong relationships with key accounts

Qualifications:

  • 1-2 years in a sales role, such a retail sales (B2B SaaS a plus) 
  • Strong written and verbal communication skills and the ability to simplify topics 
  • Startup mentality: self-starter, proactive, flexible 
  • Willingness to learn core technology tools 
  • A passion for helping customers and building relationships 

Compensation:

The base salary for this role is $55k.

The base salary listed excludes commission / bonus.

Location:

This position is classified as HYBRID in the Greater Tampa Area with an expectation to be in our shared workspace located at 501 E Kennedy Blvd Tuesday-Thursday weekly.

Benefits: 

  • Market-leading medical, dental, and vision insurance 
  • Stock options
  • Free Premium-Tier Origin Financial Wellness subscription
  • Monthly home-office stipend
  • Monthly parking stipend + Commuter FSA 
  • 401k (TransAmerica)
  • 12-weeks paid parental leave for birthing and non-birthing parents
  • Flexible time off + sick and safe time
  • 11 paid company holidays

Working at Branch

A remote-first company with employees located throughout the U.S., Branch emphasizes transparency, accountability, and trust to create a collaborative environment where our product, engineering, marketing, customer support, customer success, and sales teams can all thrive together.  Learn more about what we do in this video!

Our collaborative spirit has helped us become an award-winning FinTech company, with Branch’s innovation and workplace recognized across industries. Branch has been honored by Inc., the Webby Awards, Benzinga FinTech Awards, FinTech Breakthrough Awards, Top Workplaces USA, Great Places to Work, and EY Entrepreneur of the Year, Heartland, among others.  

Learn more about our culture, approach, technology, and people here: https://www.branchapp.com/about

 

Branch is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Must be currently authorized to work in the USA without sponsorship or transfer.

No third-parties, please.

View how Branch collects your personal data here.