Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Senior Demand Generation Manager

Blueconic · Boston, MA

Senior Demand Generation Manager

Hybrid / Boston, MA or Philadelphia, PA 

Hurry up! We’ve got a dream to build!

At BlueConic, we’re reinventing how businesses grow by transforming customer data into real-time intelligence and action. As the creators of the industry's first Customer Growth Engine (CGE), we help brands move beyond traditional CDPs to a smarter, faster model for growth—powered by AI, built for privacy, and designed to create meaningful value across the customer lifecycle.

We’re seeking a Senior Demand Generation Manager to architect a next-generation demand engine that uses AI, real buying signals, and coordinated execution to drive measurable revenue growth.

This is an opportunity to design and scale a modern, AI-powered demand engine across the full buyer journey. You will rethink how we identify buying signals, orchestrate campaigns, and convert interest into pipeline. If you are motivated by building smarter AI-driven systems, moving quickly, and seeing measurable impact from your work, this role offers real ownership and visibility.

Role Overview

As Senior Demand Generation Manager, you will lead the evolution of our demand engine through AI-driven signal detection, coordinated channel execution, and intelligent automation.

  • Build a demand engine that identifies, prioritizes, and converts real buying signals
  • Redesign paid, lifecycle, and ABM into one coordinated revenue system
  • Replace manual optimizations with automation that compounds over time
  • Introduce smarter workflows that meaningfully improve how we operate

You will work closely with Marketing, Sales, and Revenue Operations to drive new logo and expansion pipeline growth that directly accelerates revenue.

What You’ll Own

  1. AI-Driven Demand Architecture
  • Design and scale an AI-powered demand engine that captures intent signals across channels
  • Develop workflows that prioritize accounts and leads based on real buying behavior
  • Connect first-party data, paid engagement insights, and sales feedback into a unified targeting approach
  • Implement automation that strengthens performance with each campaign cycle

  1. Unified Revenue System (Paid, Lifecycle, and ABM)
  • Redesign paid media, lifecycle marketing, and ABM as one coordinated system
  • Orchestrate campaigns based on buying stage and signal strength
  • Create seamless movement from awareness to opportunity through intelligent nurture
  • Replace disconnected channel efforts with a connected pipeline engine

  1. Automation and Intelligent Optimization
  • Transition manual bid adjustments and segmentation work into AI-driven workflows
  • Build scalable testing systems that continuously improve CAC and pipeline efficiency
  • Develop automated reporting and insight loops that give Sales clear visibility into high-fit buyers
  • Introduce tools and processes that increase leverage without increasing complexity

  1. Pipeline and Revenue Impact
  • Own pipeline generation targets aligned to revenue goals in partnership with the VP of Demand Generation
  • Increase high-fit demo volume and improve MQL-to-SQL conversion rates
  • Improve CAC efficiency and marketing-attributed revenue
  • Build transparent attribution models that clearly demonstrate impact

  1. First 90 Days

In your first 90 days, you will:

  • Launch at least one AI-powered workflow that changes how we prioritize or convert demand
  • Replace a legacy manual process with scalable automation
  • Redesign a core acquisition or nurture motion for greater speed and efficiency
  • Deliver measurable pipeline impact

What Success Looks Like

  • A demand engine that consistently surfaces high-intent buyers
  • Coordinated, systemized execution across channels
  • Automation that reduces manual work and increases performance
  • Quarter-over-quarter improvements in pipeline efficiency
  • Strong alignment with Sales built on pipeline quality and transparency
  • Clear reporting that ties marketing efforts directly to revenue

Qualifications

  • 6–8+ years of experience in B2B demand generation or growth marketing
  • Demonstrated success building and scaling pipeline in a high-growth environment
  • Experience integrating AI into core workflows as a driver of performance
  • Background in paid acquisition, lifecycle marketing, events, and ABM strategy
  • Strong analytical fluency across funnel metrics, attribution, and revenue modeling
  • Experience with marketing automation platforms such as Marketo or HubSpot and CRM systems such as Salesforce
  • Ability to operate independently and execute with speed
  • Comfort making data-informed decisions in ambiguous, high-accountability environments

 

About BlueConic:

BlueConic is the leading Customer Growth Engine, helping brands unlock the full value of their customer data. By combining AI-powered intelligence with real-time activation, BlueConic enables businesses to drive growth, increase retention, and optimize revenue. More than 500 brands including ASICS, Forbes, Heineken, L’Oréal, Mattel, Michelin, Telia Company, and Unilever use BlueConic to create meaningful relationships and drive long-term business impact.

If hired, applicants based in the US can expect an annual base salary and target bonus within the following ranges, depending on experience. BlueConic also offers a comprehensive benefits package to full-time employees including a selection of medical, dental, and vision insurance plans, 401(k) matching, 28 vacation days annually, paid parenting leave, and more.

Annual base salary
$90,000$120,000 USD
Annual target bonus
$9,000$12,000 USD