Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Sales Executive - New Logo (Named Accounts)

Blend · United States

Blend is a diverse team of problem solvers who believe that the world’s financial resources should be more accessible. Our cloud banking platform is used by Wells Fargo, U.S. Bank, and over 330 other financial services firms to acquire more customers, increase productivity, and deliver end-to-end digital experiences. Our software enables our customers to process an average of more than $5 billion in loans per day, making it possible for consumers to reach their financial goals faster and lead better lives. Come do work that matters.

 

The Sales Executive – New Logo (Named Accounts) is responsible for driving net-new customer acquisition across the largest target financial institutions - Banks and Credit Unions with $20B+ in assets under management (AUM). This role is a strategic, enterprise sales position focused on originating, developing, and closing complex, multi-stakeholder deals with some of the most sophisticated financial institutions in the U.S.

Reporting to the Director of Sales - Named, you will own the full sales cycle - from account targeting and executive engagement through deal negotiation and close - working closely with Product, Solution Engineering, Marketing, and Executive Leadership. This is a high-visibility role for a consultative seller who thrives in long sales cycles, understands regulated financial environments, and knows how to sell transformational platforms into the C-suite.

Key Responsibilities

New Logo Acquisition & Pipeline Development (60%):

  • Target a named list of enterprise prospect accounts (Banks & Credit Unions $20B+ AUM) and develop multi-year account penetration strategies.
  • Source, qualify, and advance net-new opportunities through complex, consultative sales cycles.
  • Build and manage a robust pipeline aligned to annual new logo revenue targets.
  • Navigate long buying cycles involving executive leadership, IT, compliance, risk, and procurement teams.
  • Position Blend as a strategic platform partner, not just a point solution.

Executive Engagement & Deal Leadership (25%):

  • Build trusted relationships with C-suite and senior executives (CEO, CIO, CDO, Head of Lending, Head of Digital).
  • Lead discovery, value articulation, and ROI-based business cases tailored to enterprise institutions.
  • Drive pricing, contract negotiation, and deal structuring in partnership with Legal and Finance.
  • Orchestrate internal and external stakeholders to move deals forward efficiently.

Cross-Functional Collaboration (10%):

  • Partner with Solution Engineers to deliver compelling, outcome-driven demos and technical validation.
  • Collaborate with Product and Marketing to align customer needs with roadmap and messaging.
  • Ensure seamless handoff to Client Sales and Customer Success post-close.

Forecasting & Reporting (5%):

  • Maintain accurate pipeline, forecasts, and activity tracking in Salesforce.
  • Communicate deal progress, risks, and next steps clearly to sales leadership.
  • Develop and execute account strategies to drive revenue growth, targeting 10-15% annual expansion (e.g., additional licenses, premium modules).
    • Own and Plan Renewal Strategies designed to uplift PFL, drive revenue and encourage Blend usage.
  • Organize the selling of partner products that are part of the overall blend ecosystem.
  • Identify cross-sell/upsell opportunities in collaboration with Senior Professional Services Consultant, using customization and adoption insights.
  • Lead Quarterly Business Reviews (QBRs) with executive stakeholders, presenting ROI and strategic roadmaps.

Relationship Management (30%):

  • Build and maintain C-level relationships with client executives, ensuring alignment on business objectives.
  • Act as the escalation point for strategic issues (e.g., major compliance disputes, contract renewals).

Team Coordination (15%):

  • Partner with Senior Professional Services Consultant and Training & Enablement Specialist to align on customization needs, feature adoption, metrics, and training outcomes.
    • Own and Expand Annual Services Spend/ P&L .
  • Coordinate with the centralized due diligence team for executive-level TPRM/due diligence escalations.

Reporting (5%):

  • Maintain CRM updates (e.g., Salesforce) on account health, opportunities, and risks.
  • Track expansion metrics and retention rates for leadership reporting.

Qualifications

Experience:

  • 7–10+ years of enterprise SaaS sales experience selling to large banks and credit unions in the 20B+ AUM category.
  • Proven success closing new logo deals with large banks and/or credit unions
  • Strong background selling complex platforms such as loan origination systems, digital lending, digital account opening, mortgage technology, or adjacent fintech solutions.
  • Demonstrated ability to manage long, multi-stakeholder sales cycles with sophisticated buyers.

Skills:

  • Enterprise prospecting and strategic account planning expertise.
  • Executive-level communication, storytelling, and negotiation skills.
  • Deep understanding of the regulatory, compliance, and operational realities of large financial institutions.
  • Proficiency with CRM tools (Salesforce) and disciplined pipeline management.

Education:

  • Bachelor’s degree in Business, Finance, or a related field required; MBA preferred.

Attributes:

  • Hunter mindset with a consultative, relationship-driven approach.
  • Strategic, curious, and comfortable operating in ambiguity.
  • High ownership, resilience, and ability to influence without authority.
  • Credible, confident presence with executive buyers.

At Blend, we are committed to offering a competitive compensation package.

To comply with local legislation, as well as to provide greater transparency to candidates, we share base pay ranges on all job postings regardless of desired hiring location. Final base pay offer amounts will vary depending on multiple factors, including but not limited to function, level, geographic location, job related knowledge, skills, and experience. Beyond base pay, Blends benefits and perks are described below.

Compensation:

  • Base Salary Range: $125,000 and $150,000 (OTE includes base + variable with a 50/50 split. This applies to full time hires. Final offer determined by multiple factors, including but not limited to function, level, geographic location, job related knowledge, skills, and experience.)
  • Equity : Meaningful Restricted Stock Units in public company stock (NYSE: BLND) so you share in Blend’s long-term growth and success.

Our Benefits at a Glance

We offer a comprehensive and competitive benefits package designed to support your health and work-life balance.

Health & Wellbeing

  • We offer medical, dental, and vision benefits, with a generous employer contribution that helps keep your medical insurance costs low.
  • Company-paid life, short-term, and long-term disability coverage
  • Generous PTO, holidays, and maternity/parental leave
  • Employee Assistance Program (EAP): mental health, legal, childcare & eldercare, financial planning, college search, and more
  • Voluntary benefits: accident, critical illness, hospital indemnity, identity theft, and legal insurance
  • Monthly wellness stipend for fitness, mental health, and well-being
  • Additional perks: Milk Stork, pet insurance, and paid volunteer time off

Growth & Future

  • 401(k) retirement plan with company match
  • Pre-tax savings: healthcare & dependent care FSAs, Limited Purpose FSA, and HSA