Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Growth Coordinator

Bland · San Francisco

About Bland AI

We’re a series B startup, and have raised $65 million from Emergence Capital, Scale Venture Partners, Y Combinator, and the founders of PayPal and Twilio. We have a 50 person team, and we serve customers like Clipboard Health and Better.com, by delivering the most friendly, helpful, and human-like AI phone agents in the world.

Why This Role Exists

Our Growth team is shaping a global wave of enterprise adoption for world-changing technology, forever transforming how consumers interact with businesses. We’re looking for someone to help lead our growth marketing efforts, drive the movement behind this transformation, and convey the value our platform brings to enterprise buyers.

What You’ll Do

  • Run Performance Marketing: Own the strategy, execution, and ongoing optimization for paid channels, such as Google, Meta, and LinkedIn.

  • Drive SEO: Research, plan, and execute SEO tactics to move Bland up search rankings with a secondary focus on optimizing our presence on Google AI Overviews, ChatGPT, and other AI platforms.

  • Own Content for Key Pages: Write and launch use case, case study, and GTM content on our site.

  • Social & Content Development: Draft creatives, schedule, and experiment with content across our social and site channels. You would be hands-on with ideating, writing, and executing.

  • Campaign Management: Track, report, and analyze all marketing campaigns. Measure KPIs, iterate, and communicate results clearly across the organization.

  • Brand & Messaging: Shape how Bland AI shows up in the world across every digital or real-world experience. You’ll make sure our messaging is creative, thoughtful, and memorable.

  • Special Projects: Take the lead on unique marketing initiatives, from product launches to awareness campaigns.

Must-Have Qualities

  • Independent Operator: You can take a goal, design a plan, and execute with minimal oversight.

  • Creative, Fast Learner: You spot opportunities and figure out new skills fast.

  • Resourceful: Obstacles are rarely a hindrance. You know how to improvise, learn, and push through.

  • Mission-Aligned: You genuinely care about building better, more human customer experiences with AI.

  • Organized & Detail-Oriented: You keep yourself on track and deliver what you promise.

Nice to Haves

  • Track Record of Growth: You’ve grown a social media account, newsletter, website, or project to a meaningful audience.

  • Hands-On Experience: You’ve built or managed websites, made content, or run campaigns.

  • Deep Conviction: You believe you can execute at a high level, even if you haven’t had the “right” job title before.

You’ll Thrive Here If...

  • You want to own your own projects.

  • You’re comfortable with high standards.

  • You get excited about seeing your work make an impact.

  • You want to be part of a tight-knit team with big ambitions.

  • You’re looking for an in-person, high-ownership role where your growth matches the company’s.

Ambition is the Most Important Quality

  • If you think you’re missing relevant experience but you’re a fast learner who’s excited for a new challenge, and you have the intangibles our team is looking for, please reach out. As long as you’re resourceful and a fast learner (and you can prove it to our team) we would love to meet you.

Compensation & Perks

  • Salary: Competitive base + meaningful equity + benefits.

  • Gorgeous office in Jackson Square, San Francisco (rooftop views & great coffee shops nearby.)