Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Content Creator

Blackthorn · Remote

Role: Content Creator

Base Salary: $80,000 - $90,000 USD

Description: Are you driven by creativity, curiosity, and a desire to build something meaningful? Do you have strong instincts for storytelling and a hunger to experiment with how brands show up in the world?

We’re looking for a Content Creator to help shape how Blackthorn shows up through content across our owned channels. This role focuses on bringing our brand to life through storytelling, creativity, and thoughtful execution of content and media.

Reporting to the Director of Marketing, you’ll partner closely and collaborate across teams to translate campaign priorities, product value, and customer insights into unique content that feels human, confident, and differentiated, driving awareness and demand for Blackthorn’s products.  This is a hands-on role with meaningful ownership and autonomy.

What you'll do:

Social Media

  • Own day-to-day content strategy and creation for LinkedIn and YouTube, with opportunities to expand into additional platforms over time
  • Create platform-native content, including short-form video, visuals, and storytelling posts
  • Develop a recognizable and consistent brand presence across social channels
  • Experiment with tone, format, and narrative
  • Monitor engagement and performance, using insights to refine content direction
  • Consult on executive social media strategy

Webinars & Video Content

  • Plan and execute webinars in partnership with the Director of Marketing and campaign stakeholders
  • Shape webinar concepts, formats, and narratives (panels, interviews, POV sessions, roundtables)
  • Own promotional content and campaigns to drive attendance and engagement for live webinars
  • Develop post-event content that extends the impact of each session well beyond the live moment, including repurposed assets across social, email, blog, and web
  • Build repeatable webinar series over time
  • Create engaging, agile, and high-impact video content across channels (LinkedIn, YouTube, short-form clips, behind-the-scenes, storytelling formats) that brings the Blackthorn brand to life

Brand Expression & Storytelling

  • Help define how the Blackthorn brand shows up through content and media across owned channels
  • Translate company strategy, product value, and customer insight into clear, compelling narratives
  • Apply and evolve brand voice and tone through real-world content
  • Bring forward creative ideas, content series, and new formats — and test what resonates

Creative Experimentation & Learning

  • Develop hypotheses around content formats, narratives, and channels
  • Launch experiments with clear goals and success metrics
  • Analyze results and turn insights into actionable recommendations
  • Help evolve content direction based on real-world performance

What we look for:

  • 4–6 years of experience in content marketing, brand storytelling, or a related role for B2B Saas companies
    • Event industry and/or event technology experience preferred
  • Exceptional writing and editing skills, with a portfolio you’re proud of
  • Experience creating content across formats (written, social, video)
  • Experience using AI tools to support creative workflows
  • Strong instincts for voice, tone, and what makes content feel “on brand”
  • Curiosity and enthusiasm for experimentation and trying new approaches and technologies
  • Ability to balance creativity with performance insights
  • Strong collaboration skills and comfort working cross-functionally
  • Familiarity with SEO & AEO best practices and content performance metrics

What we offer

  • An incredible team of smart and supportive people
  • A deep feeling of satisfaction and completion
  • Fully remote global team working from home
  • Stock options for every employee
  • Flexible work week
  • $400 office stipend
  • Maternity/Paternity leave
  • Student loan debt assistance
  • Pledge 1% - time off during the year for helping nonprofits
  • Health insurance contribution (if in the US)
  • Children's 529 college fund assistance (if in the US)

About Blackthorn

We have four native apps on the Salesforce AppExchange for managing Events, collecting Payments, sending Messages, and protecting Data. We’re a growing, distributed team with teammates in countries across the world. We move fast and have a significant structure in our product build process. Everyone on our team has deep experience within their respective roles. Our customers span from 1-person companies to Fortune 500s.

Why is our work important

Our apps continue to be easy to use and setup, due to continuous refinements with our UX. Most apps in our space take weeks to implement; ours take hours, and they work more flexibly, achieving significantly more functionality than our competitors. We believe enterprise apps should be as easy to use as consumer mobile apps.

What the job will bring you

A deep level of satisfaction through ownership of your role. You'll get more autonomy than at other companies (our team has told us). Connection. Our team is tightly knit, assisted through our annual company trip (as we're remote). Challenge. We're trying to move as quick as possible. This is not for you if you want to sit back and chill. As Ray Dalio says about life: "Meaningful work and meaningful relationships" provide meaning to life. We aim to bring this.

While we are a Remote first culture we are currently only able to accept applicants in AZ, CA, CO, FL, GA, IL, KY, MD, MI, MN, MO, MT, NC, NH, NJ, NY, OH, PA, SC, SD, TX, VA, WA, and WI