Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

CRM Marketing Manager

Betr · Miami

About Betr
Founded in 2022 by Joey Levy and Jake Paul, Betr has built the world's first real money gaming super app. In September 2023, Betr launched Betr Picks, which has quickly become one of the leading fantasy sports pick 'em products in the U.S. The product is currently available in 34 states. In September 2025, Betr launched Betr Social Sportsbook and Betr Arcade. Since launch, Betr Social Sportsbook, which is live in 32 states, has been one of the fastest growing products in the industry. Betr Arcade has quickly emerged as a leading skill games platform and is live in 38 states. Betr Social Casino soft launched in February 2026 and is launching in 28 states. Betr plans on launching prediction markets in 2026. Betr has one million paying users and is one of the fastest growing companies in the industry.

Betr is also the most followed sports gaming company on social media in the world, featuring 24/7 original content created by Betr Media, the company's internal media division.

Betr is backed by Fuel Venture Capital, Aliya Capital Partners, IA Sports Ventures, FinSight Ventures, Florida Funders, Harmony Partners, 8vc, and other top-tier investors.

About the role:

The Betr team is looking for a CRM Marketing Manager to provide hands-on experience in Braze to drive customer engagement, retention, and lifecycle marketing initiatives. The ideal candidate has experience in Real Money Gaming / iGaming (e.g., sportsbook, casino, DFS, or social/sweepstakes platforms) and understands how to balance data, creativity, and technical execution.

While this role is Miami-preferred, we are open to candidates from all locations and are focused on finding the best overall fit for the position.

 

About the role:

The Betr team is looking for a CRM Marketing Manager to provide hands-on experience in Braze to drive customer engagement, retention, and lifecycle marketing initiatives. The ideal candidate has experience in Real Money Gaming / iGaming (e.g., sportsbook, casino, DFS, or social/sweepstakes platforms) and understands how to balance data, creativity, and technical execution.

While this role is Miami-preferred, we are open to candidates from all locations and are focused on finding the best overall fit for the position.

 

At Betr, we're driven by a shared vision to reshape the sports & gaming industry. As a dynamic startup poised for remarkable growth, we're dedicated to crafting innovative experiences that cater to sports enthusiasts across the nation. We believe in pushing boundaries, embracing diversity, and fostering a collaborative culture that extends beyond the world of sports. Join us in shaping the future of sports entertainment!

Betr provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply

Thank you for your interest in Betr. We look forward to reviewing your application.

What You’ll Do:

  • Own and execute CRM strategy across email, push, in-app, and SMS channels

  • Build and manage lifecycle journeys (onboarding, activation, retention, reactivation, VIP)

  • Develop customer segmentation strategies based on behavior, lifecycle stage, and value

  • Partner with Product, Analytics, and Marketing teams to align on campaigns and promotions

  • Analyze campaign performance, A/B test, and continuously optimize for KPIs (retention, LTV, engagement)

  • Manage lifecycle journeys including onboarding, activation, retention, reactivation, and VIP flows

  • Support promotional campaigns (bonuses, offers, events) in a regulated gaming environment

  • Ensure compliance with regulatory and responsible gaming standards

  • Bonus Points:

  • Understanding of event tracking, instrumentation, and real-time triggers
  • Ability to translate marketing needs into technical requirements/user stories
  • About You:

  • 2–5 years of CRM / lifecycle marketing experience

  • Hands-on experience with Braze (strongly preferred) or similar CRM platforms

  • Experience in iGaming / real money gaming (sportsbook, casino, DFS, or related)

  • Strong understanding of segmentation, personalization, and lifecycle marketing

  • Familiarity with player incentives, promotions, and bonus structures

  • Experience with experimentation and A/B testing

  • Data-driven mindset with comfort analyzing performance metrics

  • Ability to balance technical execution with marketing and brand considerations

  • Nice To Have: 

  • Basic SQL or experience working with data teams