Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Sales Executive (BIL)

Berry Virtual · El Salvador

[Kindly submit your updated English resume]

The Sales Executive is responsible for identifying new business opportunities, converting leads into loyal patients or clients, and managing ongoing relationships. Their mission is to drive revenue growth, deliver a high-conversion consultative sales experience, and represent the company’s wellness offerings with professionalism and passion.

Responsibilities

  • Identify, qualify, and pursue new B2B or B2C sales opportunities through outbound prospecting and lead follow-up
  • Conduct consultative sales calls, virtual demos, and service consultations tailored to client needs
  • Build and manage a robust sales pipeline through the full sales cycle—from outreach to close
  • Meet and exceed monthly and quarterly sales targets and KPIs (calls, emails, meetings booked)
  • Maintain accurate records of activities, leads, and results in CRM platforms like HubSpot or Salesforce
  • Collaborate with marketing to improve lead quality, follow up on campaigns, and align messaging
  • Research and personalize outreach using tools like LinkedIn, Apollo, Crunchbase, and relevant directories
  • Stay up to date on industry trends, competitive offerings, and client feedback to improve sales strategy
  • 18 months or more of experience closing sales in the Wellness or Healthcare industry
  • Additional background in Customer Service, BPO, or Account Management roles is a strong plus
  • Proven track record in consultative selling and managing full sales cycles
  • Experience using CRM platforms is required (e.g., Salesforce, HubSpot, etc.)
  • Strong English communication skills—both written and verbal
  • Comfortable with high-volume outreach and meeting activity-based KPIs
  • Tech-savvy, organized, and results-oriented with strong attention to detail
  • Willingness to work in US time zones (PST, EST, CST)
  • High school diploma or equivalent


System and Work Setup Requirements

  • A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.
  • Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage
  • Headset/earphone with noise cancellation and webcam at 720p or higher resolution
  • A designated, quiet, and well-organized workspace free from distractions to facilitate focused work
  • Permanent remote work setup
  • Competitive starting rate paid in USD
  • Internet Allowance
  • Medical Allowance
  • Retirement Fund
  • Paid US holidays
  • Paid Vacation and Sick Leaves