Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Summer Internship 

Axicom · San Francisco, California, United States

Who we are:

We are Axicom, part of WPP, an award-winning global communications agency for tech-driven brands. We bring together a diverse team of PR professionals passionate about integrated communications and telling the transformative stories of technology. With offices in the Netherlands, United States, United Kingdom, Spain, Italy, Germany, France, Sweden, Brazil, and Mexico, we are the largest global agency specializing in tech communication.
 
We're proud to be recently recognized as Agency of the Future, Disruptive Agency of the Year, and Best PR Network to Work For (EMEA). This underscores our commitment to innovation, growth, and fostering a collaborative culture. Since 1994, we've delivered ground-breaking campaigns for the world's most innovative tech companies, and we are always seeking new talent to join our team of Futurists.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. 

 

About Axicom    

Axicom is a specialized PR and integrated marketing communications agency at the intersection of AI and technology - where the future is being built. As part of Burson and WPP, we combine the agility and expertise of a specialist technology firm with the resources and reach of a global powerhouse. We're intrapreneurs: a small, nimble team inside a powerful international network, and that's exactly how we like it. 

About the Role 

We're seeking an aspiring communications professional for our paid 12-week summer internship. You're an enthusiastic, entrepreneurial individual with a keen curiosity for the ever-evolving tech landscape, eager to explore both B2B and B2C communications.  

Dive headfirst into real-world projects, gaining invaluable hands-on experience in client service, research, and media relations with our leading tech brands. Launch your career, contributing directly to impactful campaigns from one of our U.S. offices: Austin, San Francisco, or New York. 

What You'll Do 

Amplify Tech Stories: 

  • Support our PR teams in executing communication strategies for leading B2B and B2C tech clients. 
  • Assist in crafting compelling content, including press releases, media alerts, blog posts, and website copy, bringing tech narratives to life. 

Navigate the Media Landscape: 

  • Research media outlets and identify key journalists for targeted outreach. 
  • Draft engaging pitch emails and follow up to secure valuable media coverage. 
  • Monitor media coverage, track industry trends, and analyze insights for client reports. 

Power Strategic Events: 

  • Support the planning and execution of PR events, from product launches to industry conferences. 
  • Assist with event logistics, coordination with vendors, and on-site media relations. 

Collaborate & Contribute: 

  • Actively participate in team meetings, brainstorms, and client calls, bringing your fresh perspective to problem-solving. 
  • Maintain essential media lists and editorial calendars, ensuring seamless workflow. 

You Bring 

A Communications Spark: 

  • Genuine enthusiasm for the technology industry and a passion for telling its stories. 
  • Excellent written and verbal communication skills, with a keen eye for detail and strong proofreading abilities. 
  • A proactive and adaptable mindset, eager to take on new challenges and responsibilities. 

Organizational Agility: 

  • Strong organizational skills, capable of managing multiple tasks and deadlines efficiently. 
  • Meticulous attention to detail in all your work, from research to reporting. 

Foundational Tools: 

  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) for creating professional documents, presentations, and reports. 
  • Media intelligence platforms (Brandwatch, Signal AI, Muck Rack)  
  • AI tools (ChatGPT and emerging technologies)