Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Business Development Representative

Avnet · Krakow, Poland

Farnell

Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.

The BDR will work closely with the Farnell Sales Team and external customer leads / new customers to understand customer needs and requirements and deliver the appropriate Keysight solution and services.   

Responsibilities:

Increase net new customers, product awareness and exceed a sales and profit objective for Keysight across all DACH and EE markets to increase market share.  

  • Collaboration with Sales teams using internal supplier tracking information & utilizing a number of different (Farnell) tools to uncover new business opportunities and penetrate market share to create demand and improve conversion
  • Partnering with sales teams working with contract customers or large opportunities – with both Keysight and Farnell teams
  • The position requires proactive customer / prospect calls
  • Proactive outbound marketing to key test user verticals / customers / contacts
  • Own and develop the Unassigned active customer base, revenue $ and penetration
  • Approximately 35% of the role is to maintain partnerships with sales through activities such as side-by-side peer coaching or “buddy” phone calls or when necessary joint visits. This person will act as an internal referral for Keysight. Additionally this effort is supported by in-house product and commercial training.
  • Development of regular account / market planning (30 / 60 / 90 day plans)
  • End to end analysis and reporting to uncover business opportunities that ultimately drive revenue
  • Defining a blueprint for the role with a view to expand this across Europe

Key Challenges:

  • Working with all roles in Sales, Customer Service, Product, Quote, Marketing, Pricing teams etc
  • Probing for product and service opportunities while demonstrating technical feature and benefits via phone or e-tools
  • Weekly reporting / analysis
  • Leading change through others

Requirements:

  • Strong verbal and written communication skills required, in English, German, Polish
  • College degree (or equivalent experience).  Electrical or Electronic engineering courses preferred
  • 3 years of technical sales experience, in Electronics, ideally Test products
  • 90% of the role is office-based as an Inside Sales.  Hybrid WFH/WFO possible as per Farnell rules
  • 100% dedicated in selling Keysight products and solutions
  • Ability to work independently – must have ability to be self-directed
  • Strong organizational skills
  • Strong knowledge of Keysight’s products, services and offerings and regular training on NPIs etc.
  • Ability to identify and qualify opportunities to expand our business within a specified territory
  • Ability to travel

KPIs:

  • Grow Keysight sales $ revenue – 1m$ incremental per year in DACH/EE
  • Grow Keysight customer base YoY (Assigned and Unassigned)
  • Grow Keysight share within Farnell Test segment in DACH/EE (ex NI)

#LI-FARNELL

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.


Avnet is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you are interested in applying for employment with Avnet and need special assistance or an accommodation to apply for a posted position contact our Human Resources Service Center in your region: Americas applicants – [email protected], Asia applicants - [email protected], EMEA applicants - [email protected]. 

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