Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Retail Sales Associate

Aviatornation · San Francisco, California, United States

Overview 

The Sales Associate is a friendly, customer-focused team member who embodies the Aviator Nation lifestyle and delivers exceptional service. Thriving in a fast-paced environment, they use creative problem-solving and a growth mindset to ensure a positive customer experience. Responsibilities include welcoming and assisting customers, offering tailored product solutions, and handling customer concerns with empathy and professionalism. They stay up-to-date on products, services, and policies while maintaining a well-presented sales floor, displays, and signage.

Key Responsibilities

  • Greet and assist customers, providing exceptional service and product knowledge.
  • Maintain strong knowledge of products (e.g., SKUs, fit, features).
  • Operate the POS system to manage sales, returns, exchanges, and balance cash drawers.
  • Support and achieve sales goals through upselling, cross-selling, and promoting in-store offers.
  • Guide customers to merchandise and help increase in-store sales.
  • Keep the sales floor organized, clean, and well-stocked.
  • Handle inventory tasks, including restocking, shipments, and inventory counts.
  • Contribute to omni-channel sales and fulfillment processes.
  • Assist with store social media efforts, including taking photos.

Skills & Requirements

  • Availability to work a flexible retail schedule, including weekends and holidays.
  • Must have a positive attitude, high energy, and a customer-focused mindset.
  • Strong communication, organizational, and attention-to-detail skills.
  • Ability to maintain a professional appearance and adhere to the dress code.
  • Basic reading, writing, math, and computer skills.
  • Confidence in using office and retail equipment (computers, phones, printers, etc.).

Physical Requirements & Working Conditions 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

  • Ability to kneel, bend, stoop, crouch, reach, climb, walk, and stand for long durations of time
  • Ability to move and lift equipment and supplies of up to 30 pounds
  • Vision abilities include close, distance, color peripheral, and depth perception
  • Noise level in the work environment is moderate 

This job description is not exhaustive, and you may be required to carry out other duties as  requested. 

EEO Statement 

Aviator Nation provides equal employment opportunities to all employees and applicants for employment  and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex,  national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement,  promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 

AMAZING BENEFITS INCLUDE BUT ARE NOT LIMITED TO:

  • Medical, Dental, Vision 
  • Paid Time Off (PTO)
  • Pet insurance
  • 401K
  • Employee Assistance Program (EAP)
  • Monthly clothing allowance
  • Generous employee discount
  • Friends and family discount
  • Free fitness classes at our Santa Monica RIDE studio
  • Generous discount on all Dreamland events, food and beverage
  • Travel opportunities for national events, festivals, and store build-outs
    • Eligibility for Benefits may apply

 

The pay for this position is $20/hr.

SF Candidates Only

We will consider for employment qualified applicants with arrest and conviction records in a manner consistent with the San Francisco Fair Chance Ordinance.



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