Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Account Manager, Enterprise Sales

Attentive · United States

Full Time Sales
Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.
 
Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.
 
With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index!

About the Role
As an Enterprise Account Manager at Attentive, you will be instrumental in driving customer retention and expansion sales into Attentive’s enterprise customer base. You will be the point person for partnering with Customer Success on account planning, contract renewals, and uncovering upsell opportunities. You have the ability to view customer health holistically and seek new opportunities within a current account. You pride yourself in establishing long-term relationships and being the customer’s trusted advisor.

What You’ll Accomplish

    • Identify upsell/cross-sell opportunities within existing customers
    • Provide timely and accurate weekly forecasts
    • Steer complex pricing negotiations with key stakeholders to uncover procurement timelines, budgets and signatory process for contracts
    • Identify and pursue strategic opportunities for growth within the accounts
    • Prepare and present data and trends to customers on usage and engagement of Attentive platform
    • Manage customer inquiries related to commercial aspects of their Attentive agreement
    • Partnering cross-functionally with Customer Success, Deal Enablement, Legal, Finance and other internal teams

Your Expertise

    • 4+ years of experience in a closing sales role, with experience selling into an install base
    • Experience working in SaaS, specifically in MarTech or AdTech
    • Demonstrated strong competency around objection handling and creating alignment around product price/value
    • Analytical account development strategy, using data to find opportunities and prove value
    • Ability to think strategically about a customer’s goals and drive renewal and expansion opportunities through to close independently
    • Experience managing the sales cycle across Salesforce.com or other CRM
    • Entrepreneurial mindset and desire to define processes and build strategy
    • Demonstrated experience consistently meeting and exceeding quota, with references
    • Email sales experience nice to have
    • Willingness to travel (up to 20%)

#LI-Remote

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

  • The US base salary range for this full-time position is $100,000 - $125,000 annually + commission + equity + benefits
  • Our salary ranges are determined by role, level and location
  • This role is salaried non-exempt and eligible for overtime compensation

By applying for this position, your data will be processed as per Attentive's Privacy Policy.

Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
 
Learn more about AWAKE, Attentive’s collective of employee resource groups.
 
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
 
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know. 
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