Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Director of Sales, Insights

Attain · Chicago, IL; New York, NY

About Attain

Built for consumers and companies, alike.

In a world driven by data, we believe consumers and businesses can coexist. Our founders had a vision to empower consumers to leverage their greatest asset—their data—in exchange for modern financial services. Built with this vision in mind, our platform allows consumers to access savings tools, earned wages and rewards without cost or hidden fees. In exchange, they give permission to use their real-time data for research, insights and targeted advertising.

At Attain, your contribution will help us build a more equitable and efficient data sharing ecosystem—whether helping consumers access modern financial services or businesses leverage data to achieve better outcomes. You’ll have the opportunity to work directly with hands-on leaders and mission-driven individuals everyday.

We are hiring this role to be based out of either Chicago, IL or New York, NY. At the moment, we are targeting candidates who are currently based in those markets. Thank you for understanding! 

About the Role

As Attain’s commercial organization continues to expand, we are looking for Director of Sales, Insights to drive adoption & revenue for Attain’s Insights product. This role will be highly specialized as a SaaS focused sales position by partnering with brand-side consumer insights, analytics, and strategy teams to unlock the value of Attain’s real-time data and insights capabilities.

This seller will be responsible for growing a book of business focused on expanding Insights product clients, and partner with Account Executives on brand-direct opportunities. This role plays a critical part in advancing complex Insights deals and accelerating revenue through value selling and deep product expertise.

What You’ll Do

  • Own and close brand-direct Consumer Insights SaaS opportunities, partnering with AEs where appropriate
  • Act as a subject-matter expert on Attain’s Insights product, use cases, and value proposition
  • Engage senior stakeholders across consumer insights, analytics, and strategy functions
  • Lead discovery, solutioning, and product-focused sales conversations
  • Collaborate with AEs to advance shared opportunities without disrupting account ownership
  • Maintain and manage an Insights pipeline and forecast against a dedicated product quota
  • Partner cross-functionally with product, sales operations, and engineering to inform roadmap and go-to-market strategy

What We’re Looking For

  • 5+ years of experience in SaaS, data, analytics, or insights-led sales
  • Proven ability to sell to brand-side insights or analytics buyers
  • Experience carrying a product-specific quota or operating in a specialist/overlay role
  • Strong consultative selling and discovery skills
  • Comfortable navigating complex, multi-stakeholder buying groups
  • Familiarity with data-driven marketing, analytics, or consumer insights platforms

In your first year you’ll help us

  • Establish Attain’s Insights product as a core solution for brand-side consumer insights teams
  • Drive incremental revenue through specialist-led deal execution
  • Enable Account Executives to expand brand-direct relationships through deeper product expertise
  • Influence product strategy through direct customer feedback

We’re excited to hear from you. 

At Attain, we are passionate about finding people to continuously help us grow our organization. We encourage you to apply, even if your experience doesn’t match every detail of the job description. If we don’t see something that immediately fits, we will keep your resume on file for future opportunities.