Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

HubSpot Account Executive

Aptitude8 · Remote

About Us

Aptitude 8 is the leading HubSpot solutions consultancy for companies with complex CRM operations, advanced tech stacks, and ambitious growth goals. We design and implement CRM, data, automation, and RevOps solutions that unlock revenue performance and operational excellence. You’ll join a rapidly scaling team of builders and operators who want to experiment, solve hard problems, and deliver outcomes that matter. 

At Aptitude 8, you’ll find remote flexibility, 401k, great benefits, meaningful work, growth opportunities, and the chance to shape the future of how companies operate!

 

About the Role

We are seeking an Account Executive to focus on net-new client acquisitions. This pivotal role is designed for those passionate about consultative selling, enhancing customer experiences, and pioneering long-term client success with some of HubSpot’s largest and most complex customers.

As an Account Executive on our team, you’ll be responsible for managing the day-to-day activities throughout the sales lifecycle including appointment setting, contract drafting, follow ups, and initial technical screenings. This role also will also require relationships building with multiple stakeholders and orchestrating evaluation process along side technical experts. 

The ideal candidate will possess a strong foundation in professional services enterprise selling, with a proven track record of meeting or exceeding sales targets. Experience in software sales, particularly within the HubSpot ecosystem, is highly advantageous. Key competencies include exceptional communication skills, strategic thinking, and the ability to navigate complex sales processes with multiple stakeholders. 

 

Key Responsibilities

  •  Prospect Engagement: Scheduling appointments, conducting initial consultations, and managing the sales process from end-to-end
  • Solution Sales Expertise: Employ in-depth knowledge of HubSpot’s product suite to inform prospective stakeholder business function outcomes.
  • Strategic Relationship Management: Establish and maintain robust partnerships with HubSpot’s sales and services teams to align strategies in client acquisition and ensure mutual success.
  • Client Lifecycle Oversight: Manage the entire client lifecycle, from identification and engagement of prospects to the successful establishment of long-term business relationships.
  • CRM Hygiene & Integrity: Maintain a single source of truth for all pipeline activity to ensure accurate forecasting and operational clarity.
  • Deal Strategy: Drive high-quality, qualified deals by focusing on business value, alignment, and robust qualification using the BANT and MEDDPICC frameworks.

 

A Normal Day in this Role

  • Coordinate and schedule sales calls with prospects.
  • Conduct Intro and Discovery calls to qualify new prospects.
  • Take calls with partner software reps to qualify potential deals.
  • Take detailed notes on Deals inside of HubSpot Sales Hub.
  • Maintain CRM hygiene by creating/updating deals, contacts, stages, and next steps. 
  • Collaborate with solution architects to prepare detailed technical solutions for presentation to prospects.
  • Nurture relationships with HubSpot sales and service stakeholders.
  • Generate ROI analysis' and business cases to close deals. 

 

Requirements

  • 3-5+ years experience in a B2B sales role, selling software & enterprise professional services
  • Expertise in CRM software: HubSpot, Salesforce, etc. 
  • Familiar with MEDDPICC qualification methodology
  • Mastery in building relationships with executive leadership teams, champions, decision-makers
  • Completed Formal Sales Training (i.e., Sandler, Challenger))
  • Friendly and Enthusiastic
  • Entrepreneurial mindset

 

The base salary range for this role is $80k-$95k, dependent on experience, OTE: ranging from 125k-190k. Commissions are uncapped and based on a quarterly individual quota attainment with accelerators & spiffs available for exceeding targets and total annual attainment. 

We recognize that candidates bring a variety of backgrounds and skills, and we’re committed to offering competitive and equitable compensation aligned with each individual’s expertise.

 

EEO Employer

Aptitude 8 provides equal employment opportunities to all employees and applicants and prohibits discrimination or harassment of any type regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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