Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

VP Marketing

Apono · New York, New York, United States

At Apono, we empower organizations to operate effectively within the cloud environment by harmonizing operations and security through sophisticated access management. Our platform furnishes companies with Just-In-Time and Just Enough access across their hybrid infrastructure, thereby mitigating access risk while simultaneously enhancing productivity. Apono maintains offices in New York and Tel Aviv and supports numerous global clientele, including Fortune 500 corporations. We recently achieved recognition in Gartner's Magic Quadrant for Privileged Access Management.

What are we looking for?
We're looking for a world-class, execution-oriented VP of Marketing to lead and scale our global marketing function during a period of rapid growth. This role carries full ownership of marketing strategy and execution, from positioning and demand generation to brand, product marketing, and pipeline impact. The VP of Marketing will report directly to the CEO and be a key member of the executive leadership team, partnering closely with Sales, Product, and Engineering.

Responsibilities:

  • Own and lead end-to-end marketing strategy and execution, with clear accountability for pipeline and revenue impact
  • Define and scale Apono’s brand, positioning, and narrative for technical buyers (Security, Engineering, DevOps)
  • Build and execute a demand generation engine across inbound and outbound channels in close partnership with Sales and Business Development
  • Own product marketing, including messaging, launches, pricing support, competitive positioning, and enablement
  • Build, manage, and mentor a high-performing marketing team across functions (PMM, Demand Gen, Content, Growth)
  • Establish marketing KPIs, dashboards, and data-driven decision-making across the funnel
  • Partner closely with Sales leadership to align on ICP, GTM strategy, pipeline targets, and enablement
  • Serve as the voice of the market and customer, feeding insights back into Product and leadership
  • Manage budget, agencies, and vendors while scaling efficiently


Requirements:

  • 8-12 years of B2B marketing experience, with full marketing ownership in high-growth environments
  • 4+ years experience managing and leading full stack marketing teams
  • Strong background in SaaS B2B with experience marketing a technical product to technical buyers
  • Demonstrated success building and scaling marketing functions in startup or scale-up environments
  • Deep experience across product marketing, demand generation, and positioning
  • Highly execution-oriented, hands-on, and comfortable operating in ambiguity
  • Strong analytical mindset with a data-driven approach to decision-making
  • Excellent verbal and written communication skills
  • Experience working closely with Sales and Product leadership

    Bonus / Strong Advantage
  • Experience in cybersecurity, cloud, infrastructure, or developer platforms
  • Experience scaling marketing in companies growing toward $20M+ ARR

Location: New York, NY (3 Times a week in the office)

Why Join Us?
* Equity in a fast-growing cybersecurity company - share in what we build together
* 401(k) retirement plan 
* Comprehensive medical, dental, and vision insurance 
* HSA and FSA options available
* Life insurance plus short and long-term disability coverage
* Unlimited PTO and paid holidays