Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Media Planner - Specialist

Acommerce · Bangkok, Thailand

Marketing Planning & Strategy Executive is a challenging role that provides an opportunity for you to build your own team and grow our client’s businesses. You will get to see the total picture of the business, marketing media optimizing (AdWords, Facebook, CRM, SEO etc), and deliver beyond impressions and clicks and getting deep into anything that helps drive sales including promotion strategy or website optimization.

Responsibilities


Specifically, this role will be doing:

  • Be the owner of client’s success, responsible for overall client performance and satisfaction
  • Plan client roadmaps based on their objectives, backed by data or industry best practices
  • Set up work process in order to get tasks completed with good quality and in time. Manage client expectations by clearly indicating deadlines and scope of work
  • Monitor budget, performance, and key metrics closely throughout the month
  • Work with media optimization team to execute plans to meet budget, targets and deadlines
  • Provide performance reports by data and analyses, demonstrating deep understanding of each media channel and areas that clients need help in (ecommerce, lead generation or branding)
  • Initiate ways to improve client performance and team efficiency
  • Consult and grow client’s businesses by developing data-driven sound online marketing strategies and media plans that meet business objectives, as well as suggest best practices to clients to have best-in-class ecommerce website
  • Identify new opportunities to upsell aCommerce services with current clients

 

Qualification

  • Experience in client-facing or consulting roles such as Account/Project Manager or Sales 
  • In-depth knowledge and understanding in Google Analytics as well as online marketing media channels 
  • Analytical, able to work with data and analyze it to find insights and come up with next steps
  • Strong organization and problem solving skills with the ability to lead, manage and execute multiple projects quickly and efficiently
  • Good communication and presentation skill, able to keep every stakeholder aligned and updated
  • Proactive, with the ability to work well independently and as a team
  • Professional, positive attitude with a strong work ethic and willingness to learn
  • Experience in ecommerce or managing own shops is a big plus (no need to be an ecommerce site – Instagram, Facebook or any other shops are fine)

 

Essentially, the main factor that drives this team is talented individuals who can enable brands to become high-performing businesses. Our goal is to help brands achieve optimum performance and reach their targets! Additionally, you will be working with and learning from teammates who are flexible, adaptable and share positive energy with each other.

If you are someone passionate about ecommerce – an individual with the right skills, passion and commitment to bring brands to the next level, and you feel that we are the right fit for YOUR career goals, then this is the place to be! Join the aTeam as a Marketing Planning & Strategic professional!

Think you’ve got what it takes to be part of the aTeam? Apply now.