Key Takeaways

  • 75% of U.S. employers use automated applicant tracking systems to screen resumes before a human reviews them (Harvard Business School & Accenture, 2021)
  • The most common ATS failures are missing keywords, incompatible formatting, and incorrect file types
  • ResumeGeni scores your resume across 8 parsing layers — modeled on the same steps enterprise ATS platforms like Workday, Greenhouse, and Taleo use to evaluate candidates

How ATS Resume Scoring Works

Applicant tracking systems parse your resume into structured data — extracting your name, contact info, work history, skills, and education — then score how well that data matches the job requirements. Many ATS rejections happen because the parser couldn't extract critical fields, not because the candidate wasn't qualified.

LayerWhat It ChecksWhy It Matters
Document extractionFile format, encoding, readabilityCorrupted or image-only PDFs fail immediately
Layout analysisTables, columns, headers, footersMulti-column layouts break field extraction
Section detectionExperience, education, skills headingsNon-standard headings cause sections to be missed
Field mappingName, email, phone, dates, titlesMissing contact info is a common cause of immediate rejection
Keyword matchingJob-specific terms, skills, certificationsKeyword overlap affects recruiter search visibility and ATS scoring
Chronology checkDate ordering, gap detectionReverse-chronological order is expected by most ATS
QuantificationMetrics, numbers, measurable outcomesQuantified achievements help human reviewers and some scoring models
Confidence scoringOverall parse quality and completenessLow-confidence parses get deprioritized in results

Frequently Asked Questions

Is ResumeGeni free?
Yes. ResumeGeni is currently in beta — ATS analysis, scoring, and initial improvement suggestions are free with no signup required. Full guidance and saved reports may require a free account.
What file formats are supported?
PDF, DOCX, DOC, TXT, RTF, ODT, and Apple Pages. PDF and DOCX are recommended for best ATS compatibility.
How is the ATS score calculated?
Your resume is processed through an 8-layer parsing pipeline that extracts structured data the same way enterprise ATS platforms do. The score reflects how completely and accurately your resume can be parsed, plus how well your content matches common ATS ranking criteria.
Can ATS read PDF resumes?
Yes, but not all PDFs are equal. Text-based PDFs parse well. Image-only PDFs (scanned documents) and PDFs with complex tables or multi-column layouts often fail ATS parsing. Our analyzer will flag these issues.
How do I improve my ATS score?
Focus on three areas: use a clean single-column format, include keywords from the job description naturally in your experience bullets, and ensure all sections (contact, experience, education, skills) use standard headings.

ATS Guides & Resources

Built by engineers with 12 years of experience building enterprise hiring technology at ZipRecruiter. Last updated .

Senior Media Buyer

Ace 1 Media · Vancouver

Pay: CA$60,000.00 - CA$120,000.00 per year

Job description:

Position: Senior Media Buyer (Remote)
Company: Ace1 Media
Website: www.ace1m.com

About Ace1 Media:
At Ace1 Media, we are a leading digital marketing agency that specializes in search arbitrage, using our deep expertise to drive targeted online traffic and maximize revenue across multiple platforms. As we continue to grow, we are looking for a skilled and experienced Senior Media Buyer to join our team and help us take our campaigns to the next level.

Position Overview:
We are seeking a talented and driven Senior Media Buyer with a focus on search arbitrage to lead and execute high-impact advertising campaigns. In this role, you will work closely with our marketing team to design, implement, and optimize media buying strategies across platforms like TikTok, Facebook, and other emerging digital channels to achieve exceptional ROI.

Key Responsibilities:

  • Lead and Execute Campaign Strategies: Design and implement advanced media buying strategies centered on search arbitrage to maximize ROI and drive performance.

  • Manage and Optimize Campaigns: Take full ownership of campaigns on platforms including TikTok, Facebook, and other digital platforms, constantly refining strategies for maximum efficiency and impact.

  • Collaborate with Teams: Work closely with marketing and creative teams to ensure that ad content is optimized, localized, and aligned with the needs of diverse target audiences.

  • Monitor Performance: Continuously track, analyze, and report on campaign performance to identify areas for improvement, making real-time adjustments to meet key objectives.

  • Stay Ahead of Industry Trends: Keep up-to-date with industry changes, platform algorithm updates, and emerging trends to ensure that our campaigns remain cutting-edge.

  • Budget and Time Management: Effectively manage advertising budgets and timelines, ensuring campaigns are executed within scope and budget while delivering results.

Qualifications:

  • Proven Experience: At least 3+ years of experience in media buying, with a strong focus on search arbitrage and performance-driven campaigns.

  • Platform Expertise: Deep familiarity with TikTok, Facebook, and other digital advertising platforms, with a track record of successful campaign execution.

  • Analytical Skills: Strong analytical abilities with experience in evaluating performance metrics, KPIs, and optimizing based on data-driven insights.

  • Excellent Communication: Outstanding communication and negotiation skills, with the ability to collaborate effectively across teams.

  • Remote Work Competence: Ability to work independently and manage tasks in a remote work setting with a high level of responsibility and initiative.

  • Educational Background: Bachelor's degree in Marketing, Business, or a related field (preferred).

What We Offer:

  • Competitive Salary & Bonuses: Attractive salary with performance-based bonuses that reward results.

  • Growth Opportunities: Be part of a fast-growing company with cutting-edge digital marketing strategies and opportunities to develop professionally.

  • Dynamic Team Culture: Join a multicultural, innovative, and collaborative work environment that values creativity and impact.

Job Type: Full-time

Work Location: Remote